職位描述
工作職責:
1. Work closely with team head to set the direction of media strategy
2. Identify media optimization opportunity to achieve cost efficiencies
3. Lead campaigns from development of communication strategy through campaign execution and reporting. Areas of focus include communication planning, media mix development, media planning, performance measurement, budget management, online tracking, buy evaluation, and optimization
任職要求:
1. Minimum 8 years in media planning, rich online and offline experience. Digital expertise is a must.
2. 4As agency background fortune 500 enterprise, in-house background is preferred or leading digital agency experience is preferred
3. Excellent project management, interpersonal skill and a good team player
4. strong analytical skills with the ability to think strategically, creatively and proactively
企業介紹
關于滴滴出行
滴滴平臺出行是全球領先的移動出行平臺;利用移動互聯網和基于機器學習的算法技術實現司機、乘客、交通工具的智能匹配,為超過4億用戶提供出租車召車、專車、快車、順風車、代駕、公交、小巴、在線租車和企業級等全面出行服務。2016年10月,滴滴日完成訂單已突破2000萬;成為是全球第二大在線交易平臺。2016年8月,滴滴出行并購優步中國。
滴滴致力于與不同社群及伙伴協作互補,運用大數據驅動的深度學習技術,解決中國城市的出行、環保、就業挑戰;提升用戶體驗,創造社會價值,建設開放、高效、可持續的移動出行新生態。2016年,滴滴登上《財富》雜志“改變世界的50強”榜單;同年,獲《MIT科技評論》膺選為全球五十大創新企業之一。2015年,滴滴入選達沃斯全球成長型公司。