職位描述
Responsibility:
1/ Strategy: Assist to develop Global PR strategies and regional PR strategies to cover APAC regions and rest of the world based on overall brand communication strategy, new product launch roadmap and business initiatives.
2/ Planning: Plan effective media outreach opportunities, such as press conferences, events, one on one interviews, media launches, etc; Be constantly aware and understand of ECOVACS and competitors’ events, advertising and market trends on global levels.
3/ Execution: Manage and work closely with external PR agencies for driving communication campaigns to uplift brand image, draw media interest and create media value; Execute of PR plan for Asia Pacific regions & provide support for rest of the world; and ensure timely planning, preparation and approvals of all PR materials; Look after PR budget & related marketing expenses.
4/ Leadership: Consolidate internal feedback and provide effective direction & support to the agencies for the PR projects.
Professional Requirements :
1/ At least 4 years experiences in PR / Marketing
2/ Degree holder in Marketing / Communications / PR or relevant disciplines
3/ Proven ability of strategic planning and execution.
4/ Exposure to the local PR/media environment and Knowledge on Marketing campaign would be an advantage
5/ Proven ability to think out-of-the-box on PR & Marketing channels and techniques
6/ Multi-tasking; able to work under pressure
7/ Experience of working with a wide range of stakeholders and partners
8/ Professional level written and verbal communication skills in both Mandarin and English