職位描述
惠靈頓中國杭州校區座落于杭州蕭山科技城的國際教育園,包括杭州市蕭山區惠立學校、惠立幼兒園和杭州外籍人員子女學校。學校有一套完善的幸福關懷體系貫穿各個學段,為學生提供全人教育,致力于培養具備優質綜合才能的惠立學生,使其能適應日新月異的世界并茁壯成長.杭州惠靈頓校區現招聘一位市場部經理,直接匯報市場及招生總監:工作職責:文案攥寫,運營社交媒體,投放廣告并監測廣告投放效果,根據數據調整廣告內容的投放策略,市場部團隊管理等,詳細工作內容及職責英文介紹崗位要求:1. 本科及以上學歷2. 5-8年相關工作經驗3. 英文流利,可交流及用于工作4. 有外企或合資公司,國際學校經驗者優先5. 有文案撰寫經驗和團隊管理經驗福利待遇:1. 20天年假,中外節假日;2. 六險一金,年度體檢,節假日福利;3. 免費員工班車及工作日午餐等;3. 國際化工作環境,人文關懷,扁平化管理;KEY RESPONSIBILITIES:?Assist the Director of Marketing and Admissions on the strategic development of the marketing plan for Wellington College Hangzhou and implementing initiatives with measurable results.?Implement the communication and marketing strategy collaborating with the school team and Central Office.?Develop holistic annual content plan and marketing campaigns to position Wellington College Hangzhou as the ultra-premium brand of bilingual and international education in Hangzhou and Zhejiang province.?Harness good relationships with media (printing, website portal, social media), community partners, and the Wellington College Hangzhou community through regular communications and activities to create a positive ‘word of mouth’.?Update content on school six school websites to generate traffic and enquiries to achieve the admission enrolment target.?Manage regular content production, including copywriting and short videos, through Wellington College Hangzhou social media accounts, to build up the brand awareness and increase enrollment number.?Coordinate and help organise events for marketing and admissions on and off campus, such as but not limited to school open days (offline and online) educational exhibitions and partner events to build up the brand awareness and increase enrolment number.?Create and develop marketing collaterals for Wellington College Hangzhou to support admission enrolment and school operation.?Assist the Director of Admissions and Marketing to develop marketing reports for planning and ****uation.?Build and develop marketing team members for Wellington College Hangzhou.?Be responsible for other marketing daily tasks assigned by the Line Manager.
企業介紹
杭州惠立學校坐落于杭州市蕭山區科技城,是惠靈頓中國集團旗下的雙語學校,包括惠立學校及惠立幼兒園。杭州校區成立于2018年,致力于在浙江省課程大綱基礎上,融合惠靈頓價值觀與特質,為2到18歲學生提供一流品質的雙語教育。實現惠立獨特的教育理念,充分激發學生的求知欲及對學習的熱忱。惠立學校將讓高品質的教育惠及家庭,以“愛”為源,以“德”為本,為社會培養符合時代需求的、秉承優良傳統價值觀并具有五大惠立特質的軟技能人才。 惠靈頓外籍子女學校杭州校區與杭州惠立學校共同建立于2018年,為從2至18歲的外籍子女提供優質的國際化教學。兩所學校共享同一校區。 更多信息請參見學校官網:惠立學校惠立幼兒園惠靈頓